Truly the devil is in the details. If job seekers choose to prepare their own resume, then they have to put the time and the effort to make sure it goes out with zero errors and with some kind of flair or personality…a true depiction of their skills and experience. Otherwise (as you have put)) they will consistently be putting themselves in the “Do Not Call” pile.

I have to emphasize the importance of tailoring your resume for the specific position you are applying for (which you have listed here). When your resume and cover letter reach the hands of a recruiter or a hiring manager, they should clearly say you are the right fit for the job. The extra time to do that would be absolutely worth it, and can give you the edge you need to get noticed and be led to the next step — the interview.

Karen, The Resume Chick (on Google or Twitter for questions, comments or violent reactions)