Archive for the ‘Online Personal Branding’ Category

You may have experience, skills, knowledge, creativity and great interpersonal relationship skills. You are reliable, and your work is always exactly what the boss wants. But, there’s just one problem: how do you convince people to get to know you? That is, how can potential employers pick you out from among the many competing applicants in a tight job market? You need to beef up your brand so you and your resume stick out from the crowd. 


For many decades a commonly held view has been that academic training and degrees was the key factor in advancing your career and making you more desirable in the marketplace.

People flocked to universities and colleges to take evening courses and earn advanced degrees with hope that the additional credential on their resume would allow them to land their ideal job. This is still going on today.

The basis for this belief is the view that industry or job specific knowledge will make you a more desirable job candidate. Do you still believe this?

No doubt you have heard the term personal branding. Once upon a time only companies had to worry about their brands. Now individuals do as well, especially individuals who are open to or actively seeking new job opportunities.

Here’s a list of surefire ways to sabotage your efforts in finding a job. Follow these steps and you’re guaranteed to get overlooked, and on the off chance you do get an interview, this list can help you screw that up, too.

Think twice before you use Twitter to vent or blab about work: that indiscreet tweet could cost you your job.