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How to Get Your Cover Letter Noticed

How to Get Your Cover Letter Noticed

Looking for a job is never an easy task. Identifying what kind of job you are looking for, researching various jobs in that field, making contacts, filling out applications, sending in your resume and cover letter, there are just so many steps to keep straight! And while there is no guarantee as to which element of a job search is the most important, there are some elements where you have more control than others.

For example, your cover letter. A lot of job applicants think of a cover letter as just that – a quick letter to cover your resume when sending it in. However, a cover letter can be so much more than that, and is one of the few opportunities for you to make a positive impression on your potential future employers before you have had the chance to meet them.

Tailored is always better

In order to write a cover letter that will make them take notice, the first thing you need to do is realize that you will need to rewrite your cover letter for every job for which you apply. It is fine to have a basic outline, but it is essential that every time you apply to a new job, you tailor your letter specifically for that job. Do research about the company and the specific description of the job to which you are applying, and incorporate this information into your letter. This serves a dual purpose of showing how well-qualified you are for this job in particular, and demonstrates that you have done your research about the company and know what you are applying for.

Research, research, research!

However, do not limit your research to the company website. Check out their Twitter, LinkedIn or other social media profiles. This will hopefully give you a sense of the company culture – what kind of people are they, and what kind of tone would they appreciate in a cover letter. See if you can find out more about the person who will be reading your application. Does it go through a central HR processing, or is hiring handled directly by the supervisors? This is another thing that can help you tailor your letter. Find out as much as you can about the person who will be reading it, and tailor it not only to the company, but to the first round reader. The first round reader is a gatekeeper, the person who will decide if your resume gets passed on, or, possibly, if you will get an interview.

Don’t give it all away

Another important thing to remember is to not tell too much. This serves several purposes – first of all, if you have already told your potential employer everything about you in your cover letter, you will not have much left to say when you get that interview. Second of all, even though the “one page maximum” rule is a little outdated, you do not want to get too long-winded in your cover letter. Be concise – the hiring manager will appreciate it, and you will still have plenty to say and wow them with in your interview!

With these simple tips in mind, you will sure be on the right track with writing your cover letter. If you are at the initial phase of your job search, check this page to find latest job vacancies available. Good luck!
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This entry was posted on Thursday, December 27th, 2012 at 9:32 am and is filed under Career, Cover Letters. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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Resume Help, Resume Advice. Learn
and avoid these biggest resume mistakes
 
Resume Help, Resume Advice. Learn
and avoid these biggest resume mistakes